This protocol governs how Network Nations Alliance brand assets may be used — protecting brand integrity while enabling appropriate use by members and partners.
Instantiation
Trigger Type: Action-based
Trigger Condition:
- A Member or external party wishes to use Alliance brand assets
- Brand misuse is identified
Authority & Oversight
| Role | Authority | Accountability |
|---|---|---|
| Steward Council | Approves non-standard usage, addresses misuse | Alliance Assembly |
| Members | May use within guidelines without approval | Steward Council |
Brand Assets Covered
- Alliance name: “Network Nations Alliance”
- Logo and visual identity
- Taglines and official descriptions
- Domain names and social handles
Usage Guidelines
Permitted Without Approval
Members in good standing may:
- Reference Alliance membership (“Member of Network Nations Alliance”)
- Use logo on personal sites/materials indicating membership
- Share Alliance content with attribution
- Describe Alliance activities accurately
Requires Approval
- Using Alliance brand in commercial contexts
- Creating merchandise with Alliance branding
- Using brand in ways that imply official endorsement
- Significant modifications to logo or visual identity
- Co-branding arrangements
Never Permitted
- Implying Alliance endorsement of products, services, or positions without authorization
- Using brand in ways that conflict with Alliance values
- Misrepresenting relationship with Alliance
- Using brand in political campaign materials
Rights & Responsibilities
Members
Rights:
- Use brand within permitted guidelines
- Request approval for other uses
- Receive response within 14 days
Responsibilities:
- Use brand accurately and appropriately
- Follow visual identity guidelines
- Not imply endorsement without approval
Steward Council
Rights:
- Approve or deny usage requests
- Take action on brand misuse
- Update guidelines as needed
Responsibilities:
- Respond to requests within 14 days
- Apply guidelines consistently
- Protect brand integrity
- Address misuse promptly
Process Sequence (Approval Requests)
| Step | Action | Actor | Duration | Output |
|---|---|---|---|---|
| 1 | Submit request | Requester | — | Request logged |
| 2 | Review | Steward | Within 14 days | Decision made |
| 3 | Communication | Steward | Within 48 hours | Requester notified |
Addressing Misuse
When brand misuse is identified:
- Steward contacts party requesting correction
- If not corrected within 14 days, Steward Council determines further action
- Actions may include: public clarification, cease and desist, membership review
Completion & Outputs
Protocol completes when:
- Usage request is approved or denied
- Misuse is corrected
Outputs:
- Usage approval record
- Misuse resolution record
Related Protocols
- Conflict Transformation Protocol — If misuse involves a Member